Rothley Wins Top Prize At Prestigious Business Awards

Hardware specialist Rothley has been honored with a prestigious regional award in recognition of its outstanding innovation and growth in the face of global challenges. The esteemed Black Country Chamber of Commerce has bestowed upon Rothley the esteemed trophy for Marketing and Communications Campaign of the Year at the grand annual awards ceremony held at Wolverhampton Racecourse.

In addition to this distinguished accolade, Rothley was also named a finalist in the highly competitive category of Small Business of the Year. With a rich history spanning 200 years, Rothley has been at the forefront of providing top-notch decorative ironmongery items such as handrails, curtain poles, utensil rails, hairpin legs, and shelving brackets.

Embracing a forward-thinking approach, Rothley recently bolstered its operations by establishing dedicated manufacturing facilities in China and setting up an office in Australia. As the landscape of consumer preferences continues to evolve, Rothley has proactively delved into the realm of social media to showcase its diverse range of products.

Notably, Rothley's collaboration with prominent social media influencers specializing in DIY and upcycling spaces, such as @the_shoestring_home, @our_bears_home, and @wilsonresidence, has garnered significant acclaim and recognition at the recent awards ceremony. The meticulously crafted campaign, spanning three months, generated a remarkable 18 pieces of influencer content that resonated with an impressive audience of 445,541 individuals across various social media platforms.

Furthermore, Rothley's commendable feat of being shortlisted as a finalist for the coveted Small Business of the Year award underscores the company's resilience and unwavering commitment to growth amidst challenging market conditions. Stuart Hobbs, the esteemed Managing Director of Rothley UK, attributed the company's success to its unwavering dedication to meeting consumer demands and adapting to changing market trends.

Reflecting on Rothley's consumer-centric approach, Stuart Hobbs expressed gratitude towards the discerning consumers who have recognized and patronized the brand's offerings. He emphasized the company's focus on value, fashion, and ethical considerations, which have resonated with consumers and propelled Rothley to new heights of success.

The prestigious award, which acknowledges Rothley's consumer-centric ethos, serves as a testament to the company's commitment to innovation and excellence. Moving forward, Rothley remains dedicated to exceeding customer expectations, fostering a culture of innovation, and sustaining its remarkable growth trajectory in the industry.